Cross-Platform Advertising Integration Strategies from a Brand Communication Perspective Research
Year: 2024
Type: article
Abstract: With the rapid development of digitalization and multi-media environment, cross-platform advertising integration has gradually become an important way of brand communication. From the perspective of brand communication and based on the significance of cross-platform advertising integration, this study puts forward the strategies of improving laws and regulations and regulatory mechanisms, strengthening R&D investment in data privacy and security protection, and cultivating and introducing composite talents in response to the problems of unsound laws, regulations and regulatory mechanisms, outstanding data privacy and security issues, and the lack of composite talents that exist in the cross-platform advertising integration, which provides a new perspective on the construction of the theoretical system of cross-platform advertising integration, and also provides a reference for brand communication practice in the digital era. It provides a new perspective for the construction of the theoretical system of cross-platform advertising integration, and also provides a reference for the communication practice of brands in the digital era.
Author: Qiyi Chen
Institution: New York University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4405846782