Work

The luxury consumer knowledge effect: when mature consumers prefer inconspicuous consumption

Year: 2024

Type: article

Source: European Journal of Marketing

DOI: 10.1108/ejm-01-2023-0073

Authors: Jared Wong, Foo Nin Ho

Institutions: Yale University, San Francisco State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405859776

FWCI: 5.613

Cites: 51

Cited by: 12

Related to: 10