Work

Effects of Outdoor Brand's Perception of Eco-Friendly Marketing and Products on Brand Equity and Purchase Intentions

Year: 2024

Type: article

Study design: Observational Study

Source: Korean Journal of Security Convergence Management

DOI: 10.24826/kscs.13.11.8

Authors: Ki-Hyun Kwon, Seung-Jin Han

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405884149

FWCI:

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