Year: 2024
Type: article
Abstract: The integration of artificial intelligence (AI) within digital marketing automation systems has proven to be a successful model across the globe. This revolutionary integration has completely changed the landscape of branding, advertising, customer connect, marketing strategies and business operations. This research paper evaluates the integration and profound impact of Artificial Intelligence (AI) and Digital Marketing Automation processes, including but not limited to personalized targeted advertising, content delivery, predictive analytics, customer engagement, support, and retention. The researcher has followed a comprehensive evaluation process by analysing the utilization, effectiveness, challenges, and prospects of AI-driven marketing automation solution that enhances marketing efficiency, increases customer satisfaction, and achieves business objectives for all types of businesses. Several real-world case studies and industry trends, research papers, and key insights were studied to elucidate the role of Artificial Intelligence in automating and optimizing digital marketing processes, improving customer experiences, and driving overall business performance. This research paper contributes to a deeper understanding of how AI is reshaping the digital marketing landscape and offers valuable insights for businesses, marketers, researchers, and other industry experts navigating this dynamic domain.
Author: Prof. Rahul Ahuja
Institutions: Amity University, Amity University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4405887429