Work

Conspicuous consumption at the Indian BOP: a boon or bane?

Year: 2024

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/jcm-10-2023-6370

Authors: Abhinav Srivastava, Srabanti Mukherjee, Biplab Datta, Tanmoy Bag

Institutions: Institute of Rural Management Anand, Indian Institute of Technology Kharagpur

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: No poverty

Open Access status: closed

OpenAlex ID: W4405888037

FWCI: 5.145

Cites: 85

Cited by: 11

Related to: 10