Year: 2024
Type: article
Abstract: This article discusses the adoption of the Inbound Marketing approach in a sealant made from recycled expanded polystyrene. In order to develop this topic, we start with a discussion of the concept of inbound marketing. The creation of a marketing strategy to publicize the attributes of the polystyrene-based sealant allows the market to know the benefits obtained from its use and the benefits it does to the environment. The development of the strategies is to highlight the benefits that will be obtained from the use of the polystyrene sealant, whose duration of the sealant on smooth surfaces is more than 100 years after its application, compared to other sealants with the same characteristics. so its competitive advantage is greater compared to its competition.
Institution: Universidad Tecnologica de Tlaxcala
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4405905640