Work

Time-Decay Attribution Model Using Half-Life in Exponential Decay for E-Commerce Conversion Analysis

Year: 2024

Type: conference-paper

Source: International Conference on Signal Processing and Information Security (ICSPIS)

DOI: 10.1109/icspis63676.2024.10812611

Authors: Debajyoty Banik, Suman Kr. Dey, Mahendra Kumar Gourisaria

Institutions: SR University, National Institute of Technology Rourkela, KIIT University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405907587

FWCI: 1.315

Cites: 12

Cited by: 1

Related to: 10