Work

Exploring the Impact of Scarcity and Brand Awareness on Online Impulsive Buying Behavior: A Moderated Analysis

Year: 2024

Type: article

Study design: Observational Study

Source: GMJACS

DOI: 10.59263/gmjacs.14.002.2024.397

Authors: Tariq Jalees, Adnan Anwar, Imran Zaman, Sahar Qabool

Institutions: Karachi Institute of Economics and Technology, Jinnah University for Women

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405914976

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