Work

How celebrity attachment influences event participation intentions: from the customer-relationship theory and attachment theory approaches

Year: 2024

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-07-2024-0934

Authors: Phuong Kim Thi Tran, Nhi Thao Ho-Mai, Nhi Uyen Thi Nguyen, Uyen Phuong Thi Mai, Nhi Uyen Ngoc Nguyen, Duong Hai Thi Bui, Huy Van Le, Vinh Trung Tran

Institutions: University of Economics Ho Chi Minh City, Edith Cowan University, University of Da Nang

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405916163

FWCI: 2.339

Cites: 67

Cited by: 5

Related to: 10