Work

What does Web 3 and NFT bring to consumption practices and to marketing management: the case of Chateau Edmus

Year: 2024

Type: article

Source: International Journal of Teaching and Case Studies

DOI: 10.1504/ijtcs.2025.143531

Authors: Catherine Lejealle, Laurent Flores

Institutions: International Science Council, Institut supérieur du commerce de Paris, Université Paris-Panthéon-Assas, Laboratoire de recherche en sciences de gestion Panthéon-Assas

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405920311

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