Work

Integrated marketing communication as a strategic tool for geographical indication

Year: 2024

Type: article

Source: British Food Journal

DOI: 10.1108/bfj-09-2024-0949

Authors: Renata Kelly da Silva, Janaina de Moura Engracia Giraldi

Institution: Universidade de São Paulo

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405922472

FWCI: 1.415

Cites: 26

Cited by: 3

Related to: 10