Work

Exploring the Brand Strategy of CHAGEE

Year: 2024

Type: article

Source: Finance & Economics

DOI: 10.61173/gxhrhr42

Authors: Zijun Cheng, Zhicong Yao

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405927553

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