Work

Competitive Advantages in Fast Fashion: How Shein’s Integrated Marketing Strategies Distinguish It from Competitors

Year: 2024

Type: article

Source: Finance & Economics

DOI: 10.61173/6rmqgq10

Author: Xintong Wu

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405927596

FWCI:

Cites:

Cited by:

Related to: 10