Work

The Impact of Influencers of Short Video Platforms on the Consumer Behaviour of Generation Z in China

Year: 2024

Type: article

Study design: Observational Study

Source: Interdisciplinary Humanities and Communication Studies

DOI: 10.61173/7krrk523

Author: Qi Yuan

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405934243

FWCI: 0.744

Cites:

Cited by: 1

Related to: 10