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Enhancing Customer Identification and Marketing Strategies for SMEs Through Machine Learning: A Study of Predictive Models and Data-Driven Insights

Year: 2024

Type: conference-paper

DOI: 10.1109/icdici62993.2024.10810788

Authors: Chester L. Cofino, Patrick D. Cerna

Institutions: Central Philippines State University, State University of Northern Negros

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405936919

FWCI: 2.596

Cites: 13

Cited by: 2

Related to: 10