Work

Impact of Green Marketing Communications on Consumer’s Behaviour

Year: 2024

Type: conference-paper

Study design: Observational Study

Source: International Conference on Recent Advances in Information Technology for Sustainable Development (ICRAIS)

DOI: 10.1109/icrais62903.2024.10811735

Authors: R. Vijayakumar, A. Geetha

Institution: Bharath University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405938672

FWCI:

Cites: 11

Cited by:

Related to: 10