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Peran Sampling Produk Dalam Membangun Brand Awareness Produk Nutrisari Isotonik Di Komunitas Olahraga

Year: 2024

Type: article

Abstract: Nutrifood Indonesia is a company engaged in the healthy food and beverage industry. For 45 years, Nutrifood has been committed to inspiring and nurturing a healthy and enjoyable life, both physically and mentally, through its various products. In its business processes, PT. Nutrifood Indonesia implements several marketing strategies, one of which is the NutriSari brand through product sampling of NutriSari Isotonik to sports communities. This research aims to understand the role of product sampling activities in building brand awareness for NutriSari Isotonik. The findings show that product sampling activities are an effective marketing strategy and have a significant impact on building brand awareness for NutriSari. Keywords : Product Sampling, Nutri Sari, Brand Awareness

Source: EKBIS (Ekonomi & Bisnis)

DOI: 10.56689/ekbis.v12i2.1478

Authors: Hafid Akmal Alamsah, Endang Iryanti

Institution: University of Pembangunan Nasional Veteran Jawa Timur

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Zero hunger

Open Access status: diamond

OpenAlex ID: W4405940303

FWCI:

Cites: 6

Cited by:

Related to: 10