Work

The Impact of Emotional Marketing Strategies on Consumer brand loyalty: A Case Study of Lululemon

Year: 2024

Type: article

Study design: Observational Study

Source: Finance & Economics

DOI: 10.61173/nay5an25

Authors: Yutong Guo, Yaxin Feng, Hang Xu

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405940588

FWCI:

Cites:

Cited by:

Related to: 10