KOL Marketing Strategies on Short Video Platforms——A Case Study of Film Promotion on Bilibili
Year: 2024
Type: article
Abstract: This study aims to systematically analyze the application and effectiveness of KOL marketing in film promotion on Bilibili, a short video platform. It explores specific marketing strategies and implementation paths, assesses their impact on audience behavior and film dissemination, and discusses the unique advantages of this marketing approach. Through this research, we hope to provide valuable marketing insights for the film industry to maximize promotional effectiveness on Bilibili and similar short video platforms.
Source: Arts Culture and Language
DOI: 10.61173/6s82r107
Author: Zhijia Tan
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4405948100