Work

The Effect of 3 Dimensional Virtual Reality Retail (VRR) Store Ambiance on Avatar’s Emotions and Behaviour: A Mediation Analysis

Year: 2024

Type: article

Source: GMJACS

DOI: 10.59263/gmjacs.14.002.2024.416

Authors: Aasim Munir Dad, Asma Abdul Rehman, Muhammad Sohaib Haleem, Barry Davies, Andrew Kear

Institutions: University of Engineering and Technology Lahore, University of Gloucestershire, Bournemouth University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405948272

FWCI:

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