Work

How WeChat official account marketing activities enhance brand loyalty among yoga consumers: the role of consumer trust and shopping motivations

Year: 2024

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-02-2024-0133

Authors: Yu Song, Xiaoran Hu, Ying Wang

Institutions: Southeast University, Southeast University, London School of Economics and Political Science

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405951435

FWCI: 3.648

Cites: 80

Cited by: 5

Related to: 10