Work

Consumer insights on cultural appropriation in fashion: a Douyin analysis

Year: 2024

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-07-2024-0893

Author: Puneett Bhatnagr

Institutions: Amity University, Amity University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405952106

FWCI: 5.662

Cites: 121

Cited by: 12

Related to: 10