Work

Examining the Role of Social Currency in Word-of-mouth Marketing

Year: 2024

Type: article

Source: Finance & Economics

DOI: 10.61173/9ezvf998

Author: Siya Zhang

Institution: Columbia University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405954975

FWCI:

Cites: 6

Cited by:

Related to: 10