Work

Price Anchoring Effect’s Implications on Marketing with the 6-STEPPS Framework.

Year: 2024

Type: article

Source: Finance & Economics

DOI: 10.61173/jp3pvt43

Author: Ethan Jin

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405955362

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Related to: 10