Work

The Traditional Cultural Halo Effect of Chinese Tea Beverage Brands : Focusing on ChaYanYueSe

Year: 2024

Type: article

Study design: Observational Study

Source: Munhwa yesul gyeong-yeonghak yeon-gu/Munhwa yesul gyeongyeonghak yeongu

DOI: 10.15333/acm.2024.12.30.27

Authors: 가톨릭대학교 일반대학원 공연예술문화학과 박사과정, Chen Zeng, Yung Ju Kim

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405971843

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