Work

Optimizing Customer Segmentation: A Comparative Analysis of Clustering Algorithms Using Evaluation Metrics

Year: 2024

Type: conference-paper

DOI: 10.1109/csitss64042.2024.10816952

Authors: Noor Sakina, Ajith P Arun, Pavithra R, Vishalakshi Prabhu H, Praveen Kumar Gupta

Institution: R.V. College of Engineering

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405975064

FWCI: 3.894

Cites: 17

Cited by: 3

Related to: 10