Work

The Effectiveness of E-Marketing on Marketing Performance in Jordanian Telecommunications Companies: Exploring the Mediating Role of the Competitive Environment

Year: 2025

Type: article

Study design: Observational Study

Source: SN Computer Science

DOI: 10.1007/s42979-024-03595-6

Authors: Abdullah A.M. AlSokkar, Jassim Ahmad Al-Gasawneh, Ahmed Alamro, Mohammed Binkhamis, Mahmoud AlGhizzawi, Tahreer Abu Hmeidan

Institutions: Applied Science Private University, Petra University, Dar Al-Hekma University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405986783

FWCI: 42.09

Cites: 32

Cited by: 24

Related to: 10