Work

A systematic literature review of virtual idol from the perspective of the business role ecosystem

Year: 2025

Type: review

Source: Internet Research

DOI: 10.1108/intr-06-2024-0938

Authors: Yiran Wang, Zhongjun Tang, Wanqiu Wang, Dongyuan Zhao, Duokui He, Yingtong Lu

Institutions: Beijing University of Technology, Huaibei Normal University

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4406000271

FWCI: 4.54

Cites: 86

Cited by: 14

Related to: 10