Work

A Study on the Influence of the Characteristics of the Main Anchor of Live Commerce Platforms on Consumer Trust and Consumer Purchase Intentions

Year: 2024

Type: article

Study design: Observational Study

Source: The Journal of Korean Management Practice Association

DOI: 10.47220/kmpa.2024.10.2.03

Authors: 신라대학교 대학원 경영정보학과 석사, Ming Yang Wang, Jae Yong Park

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4406003328

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