Year: 2024
Type: article
Study design: Observational Study
Abstract: This research paper examines the impact of online shopping on traditional retailers in Amalner Tehsil, highlighting the transformative effects of e commerce on local businesses. With the rapid proliferation of digital platforms, consumers are increasingly opting for the convenience of online shopping, posing significant challenges to brick and mort ar stores. This study employs a mixed methods approach, combining quantitative surveys of local retailers and qualitative interviews with consumers to assess changes in purchasing behaviour , sales trends, and the strategies employed by traditional retailer s to adapt. Findings indicate a notable decline in foot traffic and sales for many local businesses, prompting them to explore digital marketing and hybrid retail models. The paper concludes with recommendations for traditional retailers to leverage online platforms while maintaining the personalized service that distinguishes them in the marketplace. This research contributes to the understanding of how traditional retail can coexist with emerging e commerce trends in a rapidly changing economic landscape.
Author: Yogesh Vishwasrao Torawane
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4406025123