Work

A Study on Marketing Strategies of Clothing Brands Based on Online Shopping Models : Centered on Sales Data Analysis of China's TikTok

Year: 2024

Type: article

Source: Korea Institute of Design Research Society

DOI: 10.46248/kidrs.2024.4.668

Authors: QI GUO, Sung Won Lee

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4406044681

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