Work

The Impact on Purchase Intention of Generation Z’s Experiential Attributes by Embracing Visual Metaphor Advertising

Year: 2024

Type: article

Source: Korea Institute of Design Research Society

DOI: 10.46248/kidrs.2024.4.631

Author: IK-SANG YOO

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4406045194

FWCI:

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