Work

How to introduce? The effects of new product preannouncement content on consumer engagements in enterprise social media

Year: 2025

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2024.104213

Authors: Man Chen, Xiaofei Zhang, Feng Wang

Institutions: China University of Geosciences, Hunan University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funders: China University of Geosciences, Wuhan, National Office for Philosophy and Social Sciences, National Social Science Fund of China

Awards: G4181292565, G8948689148

OpenAlex ID: W4406064187

FWCI: 17.73

Cites: 51

Cited by: 10

Related to: 10