Work

Impact of inclusive marketing communication on brand love and brand attitude

Year: 2025

Type: article

Study design: Observational Study

Source: Corporate Communications An International Journal

DOI: 10.1108/ccij-02-2024-0021

Authors: Juhi Srivastava, Nishtha Malik, Deepa Sethi, Shalini Nath Tripathi

Institutions: Jaipuria Institute of Management, Indian Institute of Management Kozhikode

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: closed

OpenAlex ID: W4406079558

FWCI: 12.28

Cites: 112

Cited by: 7

Related to: 10