Year: 2024
Type: article
Abstract: The research problem of the report is the booking platform of Aike B&B. First of all, from the analysis of the impact of e-commerce on traditional industries to an overview of e-commerce. Secondly, this article expounds on the main ideas of the Aike platform project from different perspectives, from eight models to the SWOT analysis method to demonstrate the implementation ability of the Aike project. Finally, through e-commerce map analysis, different consumers will use different software, web pages, etc. To search for B&B, and eventually, a competition between different homestay reservation platforms and search engines will be formed. The increase in the number and frequency of tourists will promote the development of the homestay industry, but the market share of the homestay industry is constantly expanding. However, there is little increase in the B&B booking platform. In fact, the B&B booking platform will improve the mixed mode of the current B&B market. There is a unified and standardized way for consumers to stay in homestays, rather than the original form. Through WeChat or phone bookings, the B&B booking platform makes the B&B market more unified and orderly.
Author: Meiqi Zhang
Institution: Nantong Institute of Technology
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4406092987