Work

Unravelling influencer power: Analysing the impact of digital influencers on the purchase intentions of Indonesian football fans

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of cultural marketing strategy.

DOI: 10.69554/iwzm5346

Authors: Yoseph Benny Kusuma, Surachman, Fatchur Rohman, Astrid Puspaningrum

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4406131385

FWCI:

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