Work

Drivers of consumer group participation in an online shopping event: Alibaba's singles’ day

Year: 2025

Type: article

Study design: Observational Study

Source: Information Processing & Management

DOI: 10.1016/j.ipm.2025.104067

Authors: Jen-Her Wu, Qi Li, Lifang Peng, Simon Robinson, Yi-Cheng Chen

Institutions: National Sun Yat-sen University, Xi'an Jiaotong University, Xiamen University, Wenzao Ursuline University of Languages, National Taitung University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4406184831

FWCI: 8.866

Cites: 49

Cited by: 5

Related to: 10