Work

Harnessing Machine Learning for Effective Customer Segmentation

Year: 2024

Type: conference-paper

DOI: 10.1109/sparc61891.2024.10829373

Authors: Siddharth Agarwal, Shikha Singh, Bramah Hazela, Vineet Singh

Institution: Amity University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4406260824

FWCI: 5.06

Cites: 18

Cited by: 4

Related to: 10