Work

The Impact of Gamification on Brand Engagement and Loyalty: A Study of Brand Events

Year: 2025

Type: article

Source: Journal of Design Sciences and Applied Arts/Journal of Design Sciences and Applied Arts

DOI: 10.21608/jdsaa.2024.263760.1396

Author: Nermeen Abdel Halim

Institution: Higher Institute of Applied Arts

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4406273801

FWCI: 5.461

Cites:

Cited by: 3

Related to: 10