Digital Marketing Strategies and their impact on real Estate Sales in Jeddah: A Comprehensive Systematic Review
Year: 2024
Type: review
Study design: Systematic Review
Abstract: This systematic review explores the impact of digital marketing strategies on real estate sales in Jeddah, highlighting the transformative role of digital tools in a rapidly evolving industry. The study synthesizes findings from recent research to identify effective techniques such as social media marketing, search engine optimization, paid advertisements, and virtual tours. The review emphasizes how these strategies have improved lead generation, customer engagement, and conversion rates while addressing challenges like cultural preferences and technological limitations in the region. The findings provide actionable insights for real estate businesses and policymakers, emphasizing the need for innovative approaches to digital marketing to enhance competitiveness in Jeddah's real estate market.
Author: Abdulrahman Nafea Ateeq Alsulami
Institution: University of Jeddah
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4406291642