The Influence of Visual Elements in Package Design of Korean Instant Coffee Brands on Consumer Preferences
Year: 2024
Type: article
Source: 일러스트레이션 포럼
Authors: 국립부경대학교 일반대학원 산업디자인학과 박사과정, Xue Lian Zeng, Sung Pil Kim
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4406299376