A Study of Perceived Value and Purchase Intention in Cosmetic Package Design based on Cultural Marketing
Year: 2024
Type: article
Study design: Observational Study
Source: 일러스트레이션 포럼
Authors: 국립부경대학교 일반대학원 산업디자인학과 박사과정, Chun Xiao Zhang, Chul Soo Kim
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4406299436