Work

Café or art exhibition? Which experience is more effective in luxury fashion flagships?

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of Fashion Marketing and Management

DOI: 10.1108/jfmm-12-2022-0269

Authors: Jin Jeong, Ha Kyung Lee, Yuri Lee

Institutions: Seoul National University, Chungnam National University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4406300200

FWCI: 2.799

Cites: 33

Cited by: 6

Related to: 10