Work

Effects of VR Store Atmosphere on Consumer Experience and Approach Behavior in the Fashion Shopping Context

Year: 2024

Type: article

Source: Korean Journal of Human Ecology

DOI: 10.5934/kjhe.2024.33.6.953

Authors: Eun Young Kim, Heewon Sung

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4406318096

FWCI:

Cites: 31

Cited by:

Related to: 10