Work

The Role of Micro-Influencers: Impact of Follower Needs Fulfillment on Attachment, Trust, and Purchase Intent

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of Cybercommunication Academic Society

DOI: 10.36494/jcas.2024.12.41.4.103

Authors: SHUPENG XIA, Jong Woo Jun

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4406319856

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