Work

The Effects of Ad Skepticism, Privacy Concerns on the Persuasion Processes of Personalized Advertising

Year: 2024

Type: article

Source: Journal of Cybercommunication Academic Society

DOI: 10.36494/jcas.2024.12.41.4.63

Authors: Hana Shin, Mi-kyong Lee, Se-Hoon Jeong

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4406319900

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