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A Study on Influencer Advertising Products Lead to Purchases : Focusing on the Characteristics of Influences

Year: 2024

Type: article

Study design: Observational Study

Source: Global Convergence Research Academy

DOI: 10.57199/jgcr.2024.3.2.40

Author: Heeseon Kim

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4406320131

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