Year: 2024
Type: article
Abstract: The audiovisual and graphic content published on Facebook by the Segunda Oportunidad Foundation of Quito in 2023 is analyzed. Strategies are derived from the study that make gains or losses in donations visible, which contribute to the subsistence of the animals. The qualitative-quantitative research is developed from the use of the analytical-synthetic method in the description of the object of study, through the separation, decomposition and union of the object by classes, arriving at a correspondence relationship where contents are identified, metrics and interactions. Interviews, content analysis and monitoring indices are used as research techniques. The results demonstrate the importance of managing visuality and its relationship with the results obtained on social networks
Source: Data & Metadata
DOI: 10.56294/dm2024.213
Institution: Universidad Técnica de Cotopaxi
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4406402077