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The Effects of SNS Beauty Influencer’s Attributes on Para-social Interaction and Purchase Intention

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of the Korea Entertainment Industry Association

DOI: 10.21184/jkeia.2024.12.18.9.59

Author: Jin-Myoung Jeon

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4406406487

FWCI:

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