Work

The Impact of SNS Influencers’ Brand Posts on Users’ Purchase Intentions: Focusing on Differences in Envy Based on Ideal Self-Congruity and Number of Influencer Followers

Year: 2024

Type: article

Source: Journal of the Korea Entertainment Industry Association

DOI: 10.21184/jkeia.2024.12.18.9.35

Author: Dong-Ho Yoo

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4406406513

FWCI:

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